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Why does a person choose a certain mobile telephone, brand of beer, car or
television? A brand name gives a product an identity; branded products are
often considered superior to non-branded products.
With our new
Heat° product family, we intend to make sure that our products not only
convey an image of superiority but are also in fact superior to other
brands.
A comprehensive range of high-quality products, packed in
stylish and attractive boxes and supported by continuous marketing,
will ensure that Heat° becomes more than just another brand name.
Innovation and the continuous development of new lighting fixtures will
secure the brand over the long term.
Heat° appeals strongly to
peoples' needs. Besides helping people to see and bringing warmth to
homes, all items are in themselves unique objects of interior design.
Heat° represents a new level of lighting quality; its extensive product range
will enable your customers to find the right fixture for every purpose and
style.
> Continue to Page 3 / Exploit
demands
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